About the brand.
Renowned worldwide for its refined, retro-inspired designs, Dixie dresses bold, unconventional women who embrace femininity with a keen eye for detail. Entirely made in Italy, the brand blends quality craftsmanship with the agility of fast fashion. Founded in the late ’80s by Massimo Frosini and Giovanni Guastella, Dixie gained international recognition—further fueled by its 2014 acquisition by Imperial Group, which opened the door to exciting new opportunities.
Dixie is the most renowned and beloved trend-driven fashion brand based in Florence.
-
What we believe
We believe fashion should celebrate individuality—bold, feminine, and never confined by the ordinary. Each piece we create is designed for women who embrace their own rhythm, with elegance stitched into every detail.
-
Our ideal future
We envision a future where Italian creativity leads global trends—where our boutiques are not just places to shop, but spaces of inspiration. As we grow, we’ll continue blending timeless style with innovation, staying true to our roots while dressing tomorrow.
-
Our approach
Our collections are born from a passion for detail, designed in Florence and crafted entirely in Italy. We move fast, but never rush—delivering trend-conscious fashion with the quality and soul of artisanal tradition.
-
![Woman sitting in a modern black chair against a plain white background, wearing a patterned dress, tan knee-high boots, a large brown furry scarf, and a matching brown furry vest.]()
AW25
-
![A woman with dark hair, wearing a black strapless top, a plaid blazer with pearl embellishments, and large pearl earrings, poses with her hand on her head against a plain background.]()
AW25
-
![A woman wearing a blue and white vertically striped shirt with floral embroidery and black outline flowers, and a hoop earring visible. A person in a blue and white striped shirt is touching her hair.]()
AW25
-
![A young woman with wavy blonde hair standing among green plants and flowers in an indoor greenhouse or plant nursery. She is wearing a white T-shirt with embroidered text on the back and high-waisted blue jeans.]()
SS24
-
![A young woman with blonde hair, wearing a colorful striped blouse and yellow pants, sitting on the sidewalk near a flower stand with various colorful flowers including lilies and daisies.]()
SS24
-
![A woman with blonde hair poses in a greenhouse, wearing a camouflage jacket and matching pants over a blue shirt.]()
SS24
-
![Fashion model wearing a checked blazer and leopard print dress with high heels, standing against a shiny, crinkled copper-colored background.]()
AW24
-
![A woman wearing a burgundy sleeveless blazer and long matching skirt with a high slit, standing against a dark, colorful background.]()
AW24
-
![A young woman with brown hair sitting in front of a crinkled green background, wearing a colorful patterned shirt and gold socks.]()
AW24
