The word LTB in stylized bold white letters with a large wave design underneath.

About the brand.

Founded in Istanbul in 1948, LTB has been a prominent force in the denim industry for decades. Today, the brand has grown into a global leader, with its collections available in over 4,000 stores across 71 countries. In Europe alone, LTB operates 98 branded flagship stores, reflecting its strong international presence.

The LTB team remains dedicated to delivering exceptional fit, distinctive washes, and fashion-forward designs that resonate with denim lovers around the world.

  • Woman walking on city sidewalk, wearing a plaid blue shirt, white turtleneck, light blue jeans, and tan boots, with a granite building in the background.

    What we believe

    At LTB, we take pride in precision and craftsmanship. Every pair of jeans is thoughtfully designed and made with premium denim to ensure lasting quality, comfort, and style. Recognized by fashion leaders worldwide, our designs reflect a strong presence on the global style stage.

  • Two young adults, a man and a woman, posing together on a brown leather couch against a textured blue wall. They are both wearing denim jackets and jeans, with the man sitting on the armrest and the woman sitting on the couch with her legs crossed.

    Our Vision

    Denim is more than fabric — it’s a culture of comfort, freedom, and confidence. At LTB, we design with purpose: to help people feel confident from the inside out. Our collections bring together tradition, innovation, and timeless style — we invite you to explore the difference.

  • A young man wearing a gray leather jacket, black t-shirt, baggy blue jeans, and black shoes standing on a city sidewalk with trees, potted plants, and buildings in the background.

    Sustainability

    We’re committed to reducing the environmental impact of denim production. As part of the ZDHC program, LTB works to eliminate hazardous chemicals from our processes. We also support the Organic Blended Content Standard (OBCS), promoting organic cotton to help preserve soil health and reduce water consumption.

9 Hammersmith Drive
Christchurch, New Zealand