Brand logo with the word 'DONDUP' in large white letters and 'MADE IN ITALY' below it, on a black background.

About the brand.

Founded in 1999 in Fossombrone, Italy, Dondup is known for its 100% Made in Italy ready-to-wear collections for men and women. The brand blends traditional craftsmanship with contemporary design, offering high-quality fashion rooted in Italian excellence. Each piece reflects a commitment to authenticity, detail, and timeless style. Dondup stands as a modern expression of Italy’s rich fashion heritage.

In 2021, Dondup began a new phase of growth after Made in Italy Fund acquired a majority stake in the brand. Led by CEO Matteo Anchisi, the company has restructured its operations to expand globally while staying true to its Italian roots.

  • A man and a woman are crouched down, playing with two small dogs near a vintage van parked by a lake with forested mountains in the background.

    Our Values

    Innovative, adventurous, always authentic: Dondup proudly lives by the core values of Denim culture. Quality, product innovation and a maverick spirit have made Dondup one of the leading ready-to-wear brands on the market today.

  • A person holding a hammer in front of black and white posters of a woman wearing a leather jacket, with the text 'DONDUP MADE IN ITALY' on the posters. The posters appear to be on a display board with some other signs and graffiti nearby.

    Our Roots

    The label offers a contemporary style: hinged on well-developed forms and materials, it plays tribute to denim culture, with a particular attention to detail typical of the best hand made Italian style.

  • Close-up of people in olive green jackets with blue embroidery reading 'DONDUP MADE IN ITALY' on the sleeves and chest pocket.

    Sustainability

    Green is the new blue. Dondup is committed to sustainability by integrating eco-conscious practices across its supply chain, from sourcing responsible materials to minimizing environmental impact in production. By partnering with certified suppliers and prioritizing transparency, the brand ensures that style and sustainability go hand in hand.


  • A woman lounging on a green sofa with a city skyline view through a large window behind her. She is dressed in a graphic T-shirt, baggy jeans, and black high heels.

    AW25

  • A woman squatting in front of a dark background with a bright light behind her, wearing a beige denim jacket, matching beige jeans, and red high heels.

    AW25

  • A woman in a light-wash denim jacket and pants standing with hands on her hips, posing in front of a window with a city skyline and dark clouds in the background.

    AW25

  • A man wearing a light denim jacket, pink graphic t-shirt, cuffed jeans, white sneakers, and a black belt, standing against a plain white background.

    SS24

  • Woman wearing a white sheer hoodie and light-wash ripped jeans standing against a blue background.

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  • Young man standing against a plain blue background, wearing a dark blazer, light blue shirt, light wash jeans, black loafers, and carrying a backpack.

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  • Man wearing a denim jacket, white T-shirt, light blue jeans, black loafers, and a black belt with his left hand in his pocket, standing against a white background.

    AW24

  • Man wearing a blue denim jacket, denim shirt, and jeans, with white sneakers, standing against a light background.

    AW24

  • Young man wearing an olive green military-style jacket with multiple pockets, a multicolored striped sweater, distressed blue jeans, and brown suede shoes, standing against a plain background.

    AW24

9 Hammersmith Drive
Christchurch, New Zealand