A logo with a stylized 'R2' and the word 'Amsterdam' underneath, on a dark gray background.

About the brand.

And eye for detail and attention to the finishing touch is something that distinguishes R2 from other brands. We give each item of clothing a unique accent or surprising detail, which we call The Twist. It can be an eye-catching print, a contrasting button or collar, or the stitched ‘XXX’ – a reference to our home base Amsterdam.

R2 Amsterdam was founded in 2008 and has over the years grown into an international brand, selling menswear in more than twenty countries.

  • Person rolling up sleeve of white dress shirt with a paisley patterned silk pocket square in brown tones.

    Our Quality

    A quality product is only created by perfecting all phases of its production process: from design to fabric and from fit to finish. Quality always comes first, followed by a unique dedication to creative details that you will only find at R2.

  • Two smiling men wearing sunglasses, one with a paisley-patterned shirt and the other in a light-colored button-up shirt, standing outdoors with a blurred natural background.

    Creative Commitment

    For each R2 collection we create new prints based on recurring themes: Design, Movement and Creative Classics, with the creative R2 twist.

  • A young man with dark skin and short hair, wearing a light blue button-up shirt, sitting indoors with a contemplative expression, resting his chin on his hand.

    Sustainability

    R2 is taking more and more steps towards sustainability. This is not only reflected in our choice for sustainable materials, such as organic cotton and lyocell, but also in tangible improvements in our production process. We work with sustainably printed labels, for example, and we use packaging materials made of recycled plastic.


  • Close-up of a light blue men's dress shirt with a patterned inner collar, black buttons, and labels indicating size 39-15.5 and branding for R2 Amsterdam.

    AW25

  • Close-up of a men's button-up shirt with a colorful geometric pattern and a label indicating the brand '2 Amsterdam' and short fit.

    AW25

  • Close-up of a men's floral patterned shirt with a brown, blue, and beige design, showing the collar, buttons, and inner label indicating size 40-15½, short fit, viscose material, and organic certification.

    AW25

  • Close-up of a colorful, patterned button-up shirt with geometric shapes, including circles and squares, in shades of blue, green, brown, tan, and white, with a label indicating size and fit.

    SS24

  • Close-up of a gray patterned dress shirt with contrasting inner collar lining, buttons, and clothing tags showing size 40-15 3/4.

    SS24

  • Close-up of a patterned men's dress shirt with a multicolored geometric design, featuring brown, blue, and white shades, with visible buttons and a collar.

    SS24

  • Close-up of a men's button-up shirt with light blue and white vertical stripes and small bicycle embroidery, with a navy label indicating size 39-15.5 and care symbols.

    AW24

  • Close-up of a colorful, tropical-patterned button-up shirt with a leaf and parrot design, showing collar, top buttons, and the inside label indicating size 2 and brand Amsterdam.

    AW24

  • Close-up of a colorful paisley patterned shirt with buttons and a collar.

    AW24

9 Hammersmith Drive
Christchurch, New Zealand